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SCALING URBAN
GROOMING
ECOSYSTEM
GROOMING
ECOSYSTEM
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THE ASK
$500,000
Seed Round
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DUAL-SKU LAUNCH
Flagship Deodorant
Hair Tonic (Day 90)
Multi-product ecosystem
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DE-RISKED ENTRY
Increased stability
Broader market reach
Two revenue streams
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GROWTH LEVERS
+40%
Projected LTV
Hair Tonic drives higher Lifetime Value and repeat subscriptions
$5M
Revenue Path
Scalable DTC model, 40% gross margins at scale. Break-even by month 16-20
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USE OF FUNDS
40%
Production
Both SKUs
30%
Marketing
Acquisition
20%
Operations
Fulfillment
10%
Legal & IP
Protection
